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Veronica Saida
Verónica is a woman who earns her livelihood selling groceries. This allows her to watch over and care for her two small children who are 3 and 14 years old. This constant support and determination have allowed her to get ahead alone. She is currently separated from her husband due to personal differences. This small, humble family lives in the city of Camaná located in the south of the country and noted for the delicious seafood it produces. As proof of this, Verónica deems “Chupe de Camarones” to be the best one of all and that’s why she chose it as her favorite dish.

She would have liked to study accounting as a professional career but because of lack of money and for other reasons she wasn’t able to have this career. However, this did not deter her and she decided to open a business to earn the necessary income to support her family. She works hard all day on average 13 hours and in all that accumulated time is able to earn up to 120 soles which she can use to cover daily expenses and to save a bit of money to buy more merchandise.

Verónica needs help because she does not have strong capital to be able to buy summer merchandise at a lower price to earn a larger profit margin. With this new and constant income she has set a goal for herself of buying a freezer and in time with much effort and dedication she’ll be able to buy a piece of land to build her own house on.
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La señora Veronica es una mujer que se gana la vida vendiendo abarrotes, esto le permite poder cuidar y velar por sus dos pequeños hijos uno de 3 y el otro de 14, este apoyo y determinación constante le han permitido poder salir adelante sola, actualmente ella está separada de su esposo por discrepancias personales. Esta pequeña y humilde familia vive en la ciudad de Camaná, ubicada al sur del país y caracterizada por los deliciosos platos marinos que brinda, como prueba de ello la señora Veronica considera que el “Chupe de Camarones” es el mejor de todos y por ello lo ha elegido como su plato de comida favorita.

A ella le hubiese podido estudiar Contabilidad como carrera profesional, pero por la escases de dinero y otros motivos ella no pudo lograr esta carrera, sin embargo esto no la detuvo y es así como decidió poner un negocio y recibir los ingresos necesarios para la mantención de su familia, ella trabaja arduamente todo el día en promedio 13 horas y con este tiempo acumulado puede ganar hasta S/.120, lo que le sirve para poder pagar los gastos diarios y juntar dinero para comprar más mercadería.

Veronica necesita ayuda debido a que no tiene un capital fuerte para poder comprar mercadería de verano a un menor precio y así poder adquirir un mayor margen de ganancia, con estos nuevos y constantes ingresos ella se ha trazado como meta comprarse una congeladora y con el paso de tiempo, mucha dedicación y esfuerzo ella podrá comprar un terreno para construir allí su vivienda propia.

Additional Information

About Caja Rural Señor de Luren

Caja Rural Señor de Luren is a microfinance institution based in Ica in southern Peru that primarily promotes the development of the country’s agricultural sector through lending. Today, it also offers credit for consumers, microenterprises and housing improvements, and has expanded its financial services to promote micro-savings and provide micro-insurance. This institution has been instrumental in helping borrowers recover from the devastating earthquake in the Ica region in 2007, and works with Peru’s National Bank to reach some of the poorest and most remote microfinance clients in the country.

About Peru

  • $6,715
    Average annual income
  • 66
    View loans »
    Peru Loans Fundraising
  • $54,600,625
    Funds lent in using Kiva
  • 2.7
    Peru Nuevos Soles (PEN) = $1 USD