Promiseland is a one-year-old store run by 60-year-old Delia in San Antonio. The store is home to Crafts Corner, one entity of the store where Delia creates handmade items such as headbands for babies and children, decorated knit hats and other accessories. She uses her time wisely and works on these crafts while business is slow in the mornings. During heavy business times, she uses these crafts to ease customers into conversation; thereafter she educates them about the other half of her business where she sells reshaping garments, created by a family-owned business and orthopedists to improve people’s back, posture and help lose weight. She also sells various natural ingredient cleansers.
Delia works in a separate part of Wonderland of the Americas Mall similar to an indoor flea market where she is in competition with major businesses. The section of the mall is closed Monday and Tuesday so, in July 2011, she started to sell her crafts at stores to market her business. She said she has to work other venues on her days off for additional income. In the past, Delia has worked as an independent agent of Mary Kay but has never sold as much product as she does now. It has always been a passion for Delia to own her own store, she said. Though she does craft shows, she feels that owning a storefront makes her business more credible.
She initially entered the profession to educate people about health. Delia said some people are possibly not taught but, “When we’re younger, we don’t pay too much attention to what’s important such as which nutritional products are good for you and important.” As part of a solution, she came up with the idea for her store. Most recently, she employs herself, but as a part of the multi-level business with Ayrss’ reshaping garment, she sometimes has multiple people in her store to help talk about the product and conduct fittings.
Delia will use the loan to purchase more products and supplies. She said this will help her generate more business as she’s also been looking for two mobile carrying cases: one to showcase her crafts, the other for the nutritional products and reshaping garments as often as she can. The ones she is interested in are five feet tall and have wheels. Without the loan, she feels she would not be able to enjoy the convenience of going out as much as she does to sell her crafts.
LiftFund. (www.liftfund.com) is an award-winning nonprofit organization (previously known as Accion Texas) with a mission to provide credit and loans to small and start-up businesses that have limited or no access to credit from commercial sources. Established in 1994 in San Antonio, LiftFund has helped Texas and Louisiana entrepreneurs strengthen their businesses, stabilize and increase their incomes, create employment, and contribute to the economic revitalization of their communities. Learn more at www.liftfund.com.