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Luisa Teresa
Luisa Teresa is 62, and has the spirit of a young woman of 20. She is very charming, and has the energy that many young people would like to have. She lives in Ica, Peru.

Ica is located in the Sechura Desert, around four hours south of Lima, the country's capital. It is celebrated by Peruvians as "The Land of the Sun." It is known in Peru for its frequent earthquakes (one 8.0 in 2007, and 6.9 in 2011), for its production of grapes, asparagus, and olives, and perhaps especially as the source of Pisco, the traditional national drink of Peru. The home and business of the client is located in this warm and dry climate.

In her spare time, Luisa really enjoys visiting her family and having unforgetable times. As is well known, Peru is notable for having some of the best food in the world, and one of the dishes that Luisa really likes is "Pato con Tau-si" (duck cooked Chinese-style).

She would have really enjoyed being able to study agronomy, but due to her lack of income, she wasn't able to afford the degree she wanted so much. But with the passage of time, she found a business opportunity that allowed her to have another livelihood.

Luisa sells raspadillas (shaved ice), which is crushed ice to which a kind of sweetener is added, and chicha morada, a soft drink made from purple corn. She does this work for approximately seven hours daily. She worked with her father from a young age, and this is why she felt like having this kind of business.

In a day, Luisa can serve from 30 to 40 people, and this allows her to earn an average of approximately 55 soles daily; on a good day she can earn up to 75 soles, and this helps her with a few additional expenses.

Luisa thinks her business is successful because her customers feel satisfied, and always come back to her business. Luisa is very grateful to the Kiva lenders, since with the help she has been provided, she will be able to tackle a new business idea, which consists of buying fruitcakes, made from a base of sweet cake and candied fruit, to sell at her business for the Christmas season.

This improvement will help her have another product to sell, and take advantage of sales during Christmas and New Year's. She will also invest part of the loan in a few products that she needs for her raspadilla stand. This combination of effort and investment will allow Luisa to have her own shop within a few months, and fulfill her great dream, "to have a restaurant."
View original language description ↓
Luisa Teresa de 62 años de edad, tiene el espíritu de una joven de 20 años, es muy carismática y tiene una fuerza que muchos jóvenes desearían, ella vive en Ica, Perú. Ica se encuentra ubicado en el Desierto de Sechura cerca de cuatro horas al sur de Lima, la capital del país, y es aclamado por los peruanos como "La Tierra del Sol". Es conocida en el Perú por sus frecuentes terremotos (un 8,0 en 2007 y 6.9 en 2011), su producción de uvas, espárragos y aceitunas, y tal vez sobre todo, como la fuente de la bebida tradicional del Perú nacional, el Pisco. En este clima cálido y árido se encuentra la casa y empresa del cliente. Luis disfruta mucho visitar a su familia y pasar momentos inolvidables en sus tiempos libres; como bien se sabe el Perú se caracteriza por tener las comidas más deliciosas del mundo y uno de los platos que a Luisa le gusta mucho es el “Pato con Tau-si”. Ella hubiese difrutado mucho poder estudiar agronomía, pero debido a los pocos ingresos que tenía no pudo pagar la carrera que tanto deseaba, pero con el transcurso del tiempo, encontró una oportunidad de negocio que le permitiera dedicarse a otra actividad.

Luisa se dedica se dedica a la venta de raspadilla (es hielo desmenuzado al cual se le añade una especie de dulce) y chicha Morada (refresco a base de maíz morado), se dedica a este trabajo aproximadamente 7 horas diarias, ella trabajaba con su padre desde pequeña y es por esto que se animó a tener este tipo de negocio. En un día Luisa puede atender desde 30 a 40 y esto le permite ganar aproximadamente un promedio de S/.55 diarios y en un buen día puede ganar hasta S/.75, lo que le ayuda en algunos gastos adicionales. Luisa cree que su negocio tiene éxito porque sus clientes se sienten satisfechos y siempre regresan a su negocio. Luisa está muy agradecida con los prestatarios Kiva ya que con la ayuda brindada podrá incursionar en una nueva idea de negocio, la que consiste en comprar panetones, (Hechas a base de un bizcocho y frutas confitadas), y ofrecerlos en su negocio por campaña navideña.

Esta mejora podrá ayudarle a en tener otro producto que ofrecer y aprovechar las ventas por navidad y año nuevo, también invertirá un parte del préstamo en algunos productos que son necesarios para su puesto de rapadilla, este conjunto de esfuerzo e inversión, le permitirá a Luisa en algunos meses tener un local propio y cumplir su gran sueño "Tener un Restaurant".

Additional Information

About Caja Rural Señor de Luren

Caja Rural Señor de Luren is a microfinance institution based in Ica in southern Peru that primarily promotes the development of the country’s agricultural sector through lending. Today, it also offers credit for consumers, microenterprises and housing improvements, and has expanded its financial services to promote micro-savings and provide micro-insurance. This institution has been instrumental in helping borrowers recover from the devastating earthquake in the Ica region in 2007, and works with Peru’s National Bank to reach some of the poorest and most remote microfinance clients in the country.

About Peru

  • $6,715
    Average annual income
  • 64
    View loans »
    Peru Loans Fundraising
  • $53,968,650
    Funds lent in using Kiva
  • 2.7
    Peru Nuevos Soles (PEN) = $1 USD