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Luz Esperanza
Luz is a 43 year old woman who has 3 children ages 8, 13, and 14. She currently lives with her significant other and children in Santo Domingo, which is a dynamic and welcoming city belonging to the province of “Santo Domingo de los Tsáchilas.” Citizens living in this land are from every corner of Ecuador, which makes it diverse and entrepreneurial, and that is precisely her identity. She is located in a rainy subtropical climate zone, having an average temperature of de 22.9°C. For her geographic location, she has a very active business as it has become a land port of trade between the mountains and the coast. The most important activity is livestock. It is here where the largest of the livestock markets of Ecuador develop. By finding herself in a tropical zone and being bound by a branch of the Andes, a high biodiversity exists and ecological levels that create an infinite variety of ecosystems.

Luz has had a grocery store for 3 years. She learned this from her neighbors. She was the only breadwinner in her family and now her significant other, who works as a mason, helps her a little with the economics of her home. Her store is very modest and has few products. She wants to add to her merchandise and invest in shelves in such a way that attracts more customers and thus, with improved sales she would be able to have better income.

This is her third loan, and she has been known for her punctuality in payments. Luz enjoys the assistance that she receives from her loan officer and the training to be a customer of Fundación Alternativa (the entity that has provided her 3 loans.)
View original language description ↓
Luz es una mujer de 43 años que tiene tres hijos: de 8, 13 y 14 años de edad. Vive actualmente con su pareja e hijos en Santo Domingo que es una ciudad dinámica y acogedora perteneciente a la provincia de "Santo Domingo de los Tsáchilas". En esta tierra habitan ciudadanos de todos los rincones del Ecuador, lo que la hace diversa y emprendedora y esa es precisamente su identidad. Se encuentra en una zona climática lluviosa subtropical, teniendo una temperatura promedio de 22,9°C. Por su ubicación geográfica, tiene un comercio muy activo ya que se ha convertido en un puerto terrestre de intercambio entre sierra y costa. La actividad más importante es la ganadera, pues es aquí es en donde se desarrolla el mayor mercado ganadero del Ecuador. Por encontrarse en una zona tropical y estar limitado por una rama de la cordillera de Los Andes existe una alta biodiversidad y pisos ecológicos que crean una variedad infinita de ecosistemas.

Luz tiene una tienda de víveres desde hace tres años, aprendió esto de sus vecinos. Ella era el único sustento de su familia y ahora su pareja que trabaja de albañil le ayuda un poco con la economía de su hogar. Su tienda es muy humilde y tiene pocos productos. Ella desea incrementar la mercadería e invertir en estanterías de tal manera que atraiga más clientela y así, con mejores ventas pueda tener mayores ingresos.
Este es su tercer crédito y se ha destacado por su puntualidad en los pagos, a Luz le gusta la atención que recibe de su oficial de crédito y las capacitaciones a las que asiste por ser cliente de Fundación Alternativa (entidad que le ha brindado sus tres créditos).

Additional Information

About Fundación Alternativa

Fundación Alternativa encourages entrepreneurship and provides sustainable financial and non-financial services that promote social and economic development in Ecuador. The organization focuses on serving poor and excluded populations through analysis of clients' living conditions and by providing business training and other support services in urban, rural and marginalized parts of the country.

About Ecuador

  • $10,200
    Average annual income
  • 58
    View loans »
    Ecuador Loans Fundraising
  • $23,551,600
    Funds lent in using Kiva
  • US Dollars
    Loan transacted in USD

Success!! The loan was 100% repaid

A loan of $1,075 helped Luz Esperanza to buy merchandise and shelves.
100% repaid
Repayment Term
14 months (Additional Information)
Repayment Schedule
Monthly
Pre-Disbursed:
Dec 15, 2011
Listed
Dec 27, 2011
Currency Exchange Loss:
N/A
Ended:
Jan 15, 2013