Nivin is a 30-year-old mother of two from northern Israel. She’s taken professional cosmetics courses and training. Nivin is determined to succeed and create a secure financial environment for her family. She has opened a cosmetics salon for waxing, sales of cosmetics supplies and cosmetics services from her home. Her central location, warm environment along with her skills, dedication and professionalism are creating a successful business activity, which has already significantly added to her family’s financial stability.
Nivin needed this loan to purchase cosmetic supplies, makeup accessories, an air conditioner and equipment for her salon room. One day, Nivin wants to open a spa & beauty center that offers cosmetics, waxing and beauty services along with reflexology and quality salon treatments.
Koret Israel Economic Development Funds (KIEDF) launched its direct lending program, SAWA, in 2006 to help low-income and unemployed populations within Israel create independent income-generating activities. SAWA currently serves Bedouin women in the Negev, Arab Israeli women in northern Israel and Jewish Israeli women. SAWA loans support a wide variety of small business types including consumer goods sales, grocery stores, animal raising, hairdressing, sewing, and day care. SAWA continues to grow and serve new populations while maintaining a loss rate of less than 3%.