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Roxana Edith
Roxana Edith is an enterprising woman who does not give up when faced with a problem. She lives in Ica, a city currently characterized by increased investment, not only in the sector of food exports, i.e. in farms, but also in the opening of new shopping centers which offer many jobs to residents of Ica. In her spare time Roxana enjoys a good book or watches her favorite TV programs. It is well known that Peru has the most delicious food in the world. One of Roxana's favorite dishes is "Carapulcra con Sopa Seca", a typical dish of southern Peru, made from pork, groundnuts, potatoes, noodles and chicken. Roxana is a teacher, but communication science is what she would have liked to study. She is married and her husband drives a motor taxi. They have three children, aged 4, 10 and 16. Their youngest child goes to kindergarten, their second one is in fifth grade of elementary school and the eldest in fifth grade of secondary school.

Roxana sells clothes to housewives in her neighborhood and to her colleagues at the school where she works. She spends approximately two hours a day with this activity. Roxana got the incentive to launch this business from her husband who had noticed her skill with this kind of activity.

On an average day she serves two customers, which gives her an average income of 75 new soles per day. On a good day she can earn 100 new soles, which helps her to pay for additional household expenditures. Her business is successful because she is friendly with her customers who recommend her for her good service. She is very grateful to Kiva lenders because this loan enables her to buy additional clothes for her business and have a greater product range on offer.

This improvement will help Roxana to have more variety of clothes to offer and thus more sales and more income. In a few months she could have a car. However, her biggest dreams are to provide her children with a good education, so that they may become successful professionals, as well as to own a boutique for her clothing business and a transportation company.
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Roxana Edith en una mujer emprendedora , que no se deja vencer ante nada, vive en Ica, ciudad caracterizada actualmente por el incremento de inversión, no solo en la agroexporaciones, es decir en los fundos, si no también, en la apertura de nuevos centros comerciales que brindan muchos puestos de trabajo a pobladores iqueños. En su tiempo libre disfruta de una buena lectura o ver en la televisión sus programas favoritos; como bien se sabe el Perú se caracteriza por tener las comidas más deliciosas del mundo y uno de los platos que más le agrada a Roxana Edith es la “Carapulcra con Sopa Seca”. Roxana es profesora pero le hubiera gustado estudiar Ciencias de la comunicación; es Casada, su esposo es conductor de mototaxi y juntos tienen 3 hijos que comprenden las edades de 4, 10 y 16 años, el menor de ellos se encuentra en nivel inicial, el segundo de sus hijos se encuentra en quinto de primaria y el mayor se encuentra en quinto de secundaria.

Roxana se dedica a la Venta de ropa y ofrece sus productos a las amas de casa de su barrio y a sus compañeras de la escuela donde tambien trabaja, se dedica a este negocio aproximadamente 2 horas diarias, quien incentivo a Roxana para que emprendiera en este negocio fue su esposo ya que vio en ella habilidad para la este tipo de negocio.

En un día atiende un promedio de 2 clientes y esto le permite ganar aproximadamente un promedio de S/. 75 diarios y en un buen día puede ganar S/. 100 soles lo que le ayuda en algunos gastos adicionales del hogar, su negocio tiene éxito ya que ella brinda un trato amable y su clientes la recomienda por el buen servicio que ofrece. Actualmente está muy agradecida con los prestatarios Kiva ya que con este apoyo podrá comprar más ropa para su negocio y tener más variedad de prendas.

Esta mejora podrá ayudarle a tener más variedad de prendas que ofrecer y con ello aumentaría sus ventas y de esta manera tendría mas ingresos y así poder en algunos meses tener un automóvil pero el sueño más grande que Roxana tiene y que anhela mucho es: “ Darle una buena educación a sus hijos para que sean profesionales de éxito y tener una boutique para la venta de ropa y una empresa de transporte."

Additional Information

About Caja Rural Señor de Luren

Caja Rural Señor de Luren is a microfinance institution based in Ica in southern Peru that primarily promotes the development of the country’s agricultural sector through lending. Today, it also offers credit for consumers, microenterprises and housing improvements, and has expanded its financial services to promote micro-savings and provide micro-insurance. This institution has been instrumental in helping borrowers recover from the devastating earthquake in the Ica region in 2007, and works with Peru’s National Bank to reach some of the poorest and most remote microfinance clients in the country.

About Peru

  • $6,715
    Average annual income
  • 32
    View loans »
    Peru Loans Fundraising
  • $54,501,725
    Funds lent in using Kiva
  • 2.7
    Peru Nuevos Soles (PEN) = $1 USD