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Martha
Martha is 56 years old and lives in Ica, a city currently characterized by increased investment, not only in agricultural exports but also in the opening of new commercial centers that create many employment opportunities for residents of Ica.

In her free time, Martha enjoys reading. It is well known that Peru has the most delicious foods in the world, and one of Martha's favorite dishes is pork cracklings. She studied until the second year of secondary school and would have liked to study law. Martha is the single mother of four children who are 24, 21, 19, and 15 years old. They have all studied through the fourth year of secondary school.

Martha is a merchant who has a bodega [small grocery store] where she sells staple goods. Martha works approximately ten hours a day. She was encouraged to open this type of business because there aren't many bodegas in the area where she lives, so she is able to average 15 customers a day, which brings in an average of approximately 40 nuevos soles per day. On a good day, she can earn up to 60 nuevos soles. Martha thinks her business is successful because she offers good quality products and treats her customers kindly.

This will help her to stock her bodega with a variety of products so that her customers will feel pleased with the merchandise offered. With time and a great deal of dedication and enthusiasm, she will be able to achieve her greatest dream: "To have her own pizzeria in the center of Ica."
View original language description ↓
Martha tiene 56 años de edad, ella vive en Ica ,ciudad caracterizada actualmente por el incremento de inversión, no solo en la agro exportaciones, es decir en los fundos, si no también, en la apertura de nuevos centros comerciales que brindan muchos puestos de trabajo a pobladores iqueños. En su tiempo libre disfruta Leer; como bien se sabe el Perú se caracteriza por tener las comidas más deliciosas del mundo y uno de los platos que a Martha le gusta mucho es el Chicharrón de chancho. Martha estudió hasta segundo año de secundaria y le hubiera gustado estudiar derecho. Martha es madre soltera, y tiene 4 hijos cuyas edades comprenden 24, 21, 19 y 15 años, todos ellos han estudiado hasta quinto de secundaria.

Martha se dedica al comercio, tiene una bodega en la cual vende productos de primera necesidad, se dedica a este trabajo aproximadamente diez horas diariamente, se animo en poner este tipo de negocio porque en la zona donde vive no hay muchas bodegas y esto le permite tener un promedio de 15 clientes en un día, esto le permite ganar aproximadamente un promedio de S/.40 diarios y en un buen día puede ganar hasta S/. 60. Ella piensa que su negocio tiene éxito porque ella ofrece productos de buena calidad y un trato amable. Actualmente desea que los prestatarios Kiva puedan ayudarla para comprar más mercadería para su negocio y tener más productos que ofrecer.

Esta mejora podrá ayudarle a tener una bodega con productos variados y que los clientes se sientan a gusto con los productos que ofrece, con el transcurso del tiempo, mucha dedicación y entusiasmo podrá cumplir su gran sueño: “Tener su propia Pizzería en el centro de la ciudad de Ica."

Additional Information

About Caja Rural Señor de Luren

Caja Rural Señor de Luren is a microfinance institution based in Ica in southern Peru that primarily promotes the development of the country’s agricultural sector through lending. Today, it also offers credit for consumers, microenterprises and housing improvements, and has expanded its financial services to promote micro-savings and provide micro-insurance. This institution has been instrumental in helping borrowers recover from the devastating earthquake in the Ica region in 2007, and works with Peru’s National Bank to reach some of the poorest and most remote microfinance clients in the country.

About Peru

  • $6,715
    Average annual income
  • 85
    View loans »
    Peru Loans Fundraising
  • $55,985,050
    Funds lent in using Kiva
  • 2.7
    Peru Nuevos Soles (PEN) = $1 USD

Success!! The loan was 100% repaid

A loan of $375 helped Martha to buy merchandise for her grocery store.
100% repaid
Repayment Term
14 months (Additional Information)
Repayment Schedule
Monthly
Pre-Disbursed:
Dec 19, 2011
Listed
Dec 28, 2011
Currency Exchange Loss:
Possible
Ended:
Jan 15, 2013