Because Asmaa is a conservative person, she asked her son Khaled to appear in the photo instead. Asmaa is a 48-year-old housewife married to Mr. Mahfooz, a taxi driver, and she has one daughter.
Wanting a better life for herself and her family, Asmaa contributes to paying the household expenses through selling different products, from home tools to antiques and so on. She sells to all her friends and neighbors and has obtained a good reputation in her community. Now she would like a loan to buy more products and increase her sales in the hope of obtaining enough money to open a small store instead of selling products in her home. This will lead to an increase in sales and an expansion of her customer base, therefore improving her family’s lifestyle.
About National Microfinance Bank
Jordan is a small country located in the heart of the Middle East’s Levant region. Regional instability has caused Jordan to be excluded from global investments for decades. Additionally, a lack of natural resources—including water and energy—places tremendous strain on the Jordanian economy, over 80% of which consists of small businesses, largely in the service industry. Despite their importance in the economy, many of these businesses are excluded from the banking sector because of their size. Microfinance institutions like National Microfinance Bank offer them an opportunity to enhance and expand their businesses. NMB also offers its services to other underprivileged peoples in Jordan, providing them with loans to pursue educational goals and improve their homes and livelihoods.