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Juan José
Juan José lives in his own house with his family, consisting of his wife and children. Juan is a very hard-hard-working, dedicated, and responsible man.

He has worked for 19 years to help his family get ahead in life. With a lot of effort and dedication he has managed to set up a small store in his home, where he sells a variety of goods, such as candy, cereal grains, detergent, vegetables etc.

He has set up his business in his home, and because of the time he has to devote to it, he now has a lot of experience in this area. He has a good number of steady customers, who prefer him more every day, because he is a dedicated and especially charming man, who always tends his business with a lot of enthusiasm.

Since he is an enterprising man, he has decided to apply to Integral for this loan. This is in order to invest in merchandise for stocking his business, taking advantage of the Christmas season that has already begun. This is a good opportunity to increase his sales.

He wants the loan to buy rice, beans, candy, sweet breads, cooking oil, milk, a variety of condiments, and detergent.

This way, he will be able to improve his quality of life, and that of his family. Day by day life becomes more difficult, and it is necessary to look for new ways of earning other income, in order to provide for all his family's needs.
View original language description ↓

Juan José vive en casa propia junto con su grupo familiar el cual lo conforma su esposa e hijos. El Señor Juan es un hombre muy trabajador, dedicado y responsable. Ha trabajado desde hace 19 años para poder casar adelante a su familia. Con mucho esfuerzo y dedicación ha logrado establecer una pequeña tiendita en su hogar de residencia en la cual vende variedad de artículos tales como: golosinas, cereales, detergente, verduras, etc. Su negocio lo tiene instalado en su hogar de residencia y gracias al tiempo que tiene de dedicarse al mismo ya cuenta con mucha experiencia en el área. Cuenta con buen número de clientes fijos los cuales cada día lo prefieren mas por ser un hombre dedicado y sobre todo carismático el cual siempre atiende su negocio con mucho entusiasmo. Ya que es un hombre emprendedor ha decidido solicitar este crédito a INTEGRAL de tal forma que pueda invertir en mercadería para surtir su negocio aprovechando que la temporada navideña ya comenzó y es una buena oportunidad para mejor los niveles de venta. El crédito lo quiere para comprar productos de tienda tales como: arroz, frijoles, golosinas, pan dulce, aceite, leche, variedad de condimentos, detergente, etc. De tal manera que esto le permita mejorar su calidad de vida y la de su familia que día con día se pone más difícil y es necesario buscar nuevas formas de adquirir otros ingresos para poder dar a su familia todo lo necesario.

Additional Information

About Apoyo Integral

Apoyo Integral (Apoyo) is a nonprofit organization offering financial products that enable clients to increase their working capital, purchase fixed assets, buy and remodel homes, expand agricultural business and more. The organization’s target group is businessmen and women who have already established their businesses but need financial support to strengthen or expand them.

Like Kiva, Apoyo is committed to empowering women involved in business activities in rural areas. Kiva lenders’ funds will be used to expand these services to an even greater number of poor clients in rural areas.

About El Salvador

  • $7,500
    Average annual income
  • 725
    View loans »
    El Salvador Loans Fundraising
  • $28,234,000
    Funds lent in using Kiva
  • US Dollars
    Loan transacted in USD

Success!! The loan was 100% repaid

A loan of $900 helped Juan José to buy rice, beans, candy, sweet breads, cooking oil, milk, a variety of condiments, and detergent.
100% repaid
Repayment Term
20 months (Additional Information)
Repayment Schedule
Nov 24, 2011
Dec 19, 2011
Currency Exchange Loss:
Apr 18, 2013