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Marisela Lucia
Marisela Lucía is a woman who works making handicrafts in her spare time, which also is part of her job. Currently she works buying and selling some adornments as well as making clothing.

She is a 23-year-old young woman with many dreams and goals that she plans to realize. Currently she lives in the city of Ica, known for the increase in investment and the opening of new shopping centers, which allows many people to get a job in which they are remunerated with all the benefits they ought to have. Marisela, a woman who strives every day to be able to get ahead, lives in this vast new Ica market.

Marisela works eight hours a day, which allows her to see between 25 and 30 customers, generating her a daily income of 40 PEN in a good day. Thanks to the great affluence of the public, she can earn up to 150 PEN. She believes her business will continue growing because of the great affluence of the customers she has. She started this business thanks to her aunt who excited her about getting into it.

Thanks to the Kiva lenders, Marisela will be able to buy products that will allow her to expand her store, and that she also can sell in other places. She wants to double the number of customers in the next six months and so be able to build her own house as well as acquire her own store in every city of the department of Ica.
View original language description ↓
La señora Marisela Lucia es mujer que se dedica a hacer manualidades en sus tiempos libres, lo cual también forma parte de su trabajo, ella actualmente se dedica a la compra y venta de algunos adornos, como también se dedica a la confección de prendas de vestir.

Ella es una joven de 23 años con muchos sueños y metas que piensa cumplir, en la actualidad ella vive en la ciudad de Ica, caracterizada por el incremento de inversión y la inauguración de nuevos centros comerciales, las que permiten a muchas personas obtener un empleo donde son remunerados con todos los beneficios que deben tener, en este nuevo gran mercado iqueño, vive y trabaja Marisela una mujer que día a día se empeña para poder salir adelante.

Marisela trabaja 8 horas diarias y esto le permite atender entre 25 y 30 clientes lo que le genera un ingreso diario de S/.40, en un buen día, gracias a la gran afluencia de público, ella puede ganar hasta S/.150. Ella cree que su negocio continuará creciendo debido a gran afluencia de clientes que tiene, este negocio fue iniciado gracias a que su tía la entusiasmo para que incursionara en el mismo.

Gracias a los prestatarios Kiva Marisela podrá comprar productos que permitirán que amplíe su tienda y también pueda vender en otros lugares. Ella desea duplicar el número de sus clientes en los próximos 6 meses y así poder construir su casa propia como también adquirir una tienda propia en cada ciudad del departamento de Ica.

Additional Information

About Caja Rural Señor de Luren

Caja Rural Señor de Luren is a microfinance institution based in Ica in southern Peru that primarily promotes the development of the country’s agricultural sector through lending. Today, it also offers credit for consumers, microenterprises and housing improvements, and has expanded its financial services to promote micro-savings and provide micro-insurance. This institution has been instrumental in helping borrowers recover from the devastating earthquake in the Ica region in 2007, and works with Peru’s National Bank to reach some of the poorest and most remote microfinance clients in the country.

About Peru

  • $6,715
    Average annual income
  • 119
    View loans »
    Peru Loans Fundraising
  • $56,101,350
    Funds lent in using Kiva
  • 2.7
    Peru Nuevos Soles (PEN) = $1 USD