Nora is a 44-year-old mother of four from the Negev. While she has only an elementary school education, Nora has succeeded in opening a small store. Along with a business partner, Nora has been able to garner customers from her area and develop a strong business activity that has much larger potential. Nora and her partner have decided to expand their market and include household supplies, trinkets and minimarket items.
Nora needs this loan to assist in paying for expanded stock and to upgrade her store.
Nora wants to provide a secure future for her children and make sure they have the ability to achieve a full education.
Koret Israel Economic Development Funds (KIEDF) launched its direct lending program, SAWA, in 2006 to help low-income and unemployed populations within Israel create independent income-generating activities. SAWA currently serves Bedouin women in the Negev, Arab Israeli women in northern Israel and Jewish Israeli women. SAWA loans support a wide variety of small business types including consumer goods sales, grocery stores, animal raising, hairdressing, sewing, and day care. SAWA continues to grow and serve new populations while maintaining a loss rate of less than 3%.