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Juana Adorita
Juana is a single mother who lives with her 10 year old little boy in Atuntaqui. She and her 67 year old mother sell fruit at the local market. Atuntaqui is a city with 21,000 inhabitants, located in the Imbabura province, in the northern region of Ecuador. Although the proper name of the sector is Antonio Ante, those who visit or have spoken about it identify it more as Atuntaqui, a name of varying historical significance. Historically, Antonio Ante has had much to offer. Tourists can visit Pailatola, Orozcotola, and Pupotola, the province’s most representative tombs, to describe funeral monuments built by the “Atuntaqui.”

Juana has a tailor shop where she makes clothes. She learned this at her previous job where she worked at the city’s central textile factory. She’s been independent for a few years and has decided to invest in supplies and materials. This will be her first loan and she has a lot of faith that her business will grow with this investment. She works 12 hours a day despite an allergy. She hopes to have a better sewing machine and give jobs to the people in her community. Her greatest goal is to build a house where she can live with her family.
View original language description ↓
Juana es una madre soltera que vive en Atuntaqui con su pequeño hijo de 10 años y con su madre de 67 años quien trabaja vendiendo frutas en el mercado de la localidad. Atuntaqui es una ciudad de 21 000 habitantes ubicada en la provincia de Imbabura, en la región norte de Ecuador. Aunque el nombre propio del sector es Antonio Ante, quienes lo visitan o han escuchado hablar de él lo identifican más como Atuntaqui, nombre de varios significados a través de la historia. Históricamente, Antonio Ante tiene mucho que ofrecer, el turista puede visitar Pailatola, Orozcotola y Pupotola, las tolas más representativas de la provincia, para descubrir los monumentos fúnebres construidos por los 'Atuntaqui'.

Juana tiene un taller de confección de ropa que lo aprendió de su anterior trabajo ya que era obrera en un centro textilero de la ciudad. Trabaja sola desde hace algunos años y ha decidido invertir en materia prima e insumos. Es su primer crédito y ella tiene mucha fe en que su negocio va a crecer con esta inversión. A pesar de una enfermedad alérgica ella trabaja diariamente una jornada de 12 horas. Sueña con tener mejor maquinaria y dar trabajo a las personas de su comunidad. Su gran meta es construir una casa donde podrá vivir con su familia

Additional Information

About Fundación Alternativa

Fundación Alternativa encourages entrepreneurship and provides sustainable financial and non-financial services that promote social and economic development in Ecuador. The organization focuses on serving poor and excluded populations through analysis of clients' living conditions and by providing business training and other support services in urban, rural and marginalized parts of the country.

About Ecuador

  • $10,200
    Average annual income
  • 14
    View loans »
    Ecuador Loans Fundraising
  • $22,853,275
    Funds lent in using Kiva
  • US Dollars
    Loan transacted in USD

Success!! The loan was 100% repaid

A loan of $1,075 helped Juana Adorita to buy materials and supplies.
100% repaid
Repayment Term
15 months (Additional Information)
Repayment Schedule
Nov 18, 2011
Dec 13, 2011
Currency Exchange Loss:
Nov 15, 2012