Joyce lives in Malindi, Kenya. She is married and has four children. She has operated a grocery stall for the last two years, a business she set up from her savings.
Joyce learned of Milango from her friends and is now applying for a loan of KES 60,000 to purchase dry fish, potatoes, greens, and tomatoes. The main business challenge she faces is inflation, which has reduced the purchasing power of most customers. Her ambition is to open a cereals wholesale shop. She will use the extra income to meet her family’s needs.