Since she was 43 years old, Jocita aimed to improve her small eatery to increase her income and support the education of her three children. She and her husband agreed to continue sending their children to school, for they want each of them to earn a degree and find a good job someday. Despite financial difficulty, they have the confidence to work out their plans and believe that nothing is impossible if they work hard and strive more.
Jocita wants to ask for additional capital of P9,000 to be used in buying needed ingredients like vegetables, pork, fish, chicken meat, oils and seasonings to cook and sell in her food stall.
She believes that through this loan, she will be able to cook more recipes and satisfy her customers' demand. She hopes that she will make her business grow and that it will become a viable source of income in the future.
About Alalay sa Kaunlaran, Inc.
This loan is made possible by Alalay sa Kaunlaran, Inc. (ASKI), which means “a partner in development.” ASKI has been in operation for 25 years and runs multiple successful initiatives in addition to microlending. Its main microfinance branch focuses on lending to microentrepreneurs, small farmers, and fisher folk. ASKI also provides microinsurance and marketing support for borrowers, as well as educational programs to develop the skills of both borrowers and staff. The ASKI Foundation funds community development projects such as a daycare feeding program and scholarships for children. ASKI Global helps overseas Filipinos develop entrepreneurial and financial skills to maximize the impact of remittances.