Yusra is 49 years old and works in a home-based retail business with her husband. The couple have bought and sold clothes for the last three years in order to support their family. Yusra is depending on word of mouth to spread the news about her business, and until now she has been satisfied with the number of customers. But now she wants to increase customer numbers by offering more and different styles of clothes for different ages. Her product source is in Aqaba, so every once in a while she goes from Irbid to the free zone area in Aqaba to buy clothes cheaply. Sher returns to Irbid to sell them at a higher price, but less than the market value.
Now Yusra has applied for a loan to purchase more winter clothes at he beginning of the season.
About National Microfinance Bank
Jordan is a small country located in the heart of the Middle East’s Levant region. Regional instability has caused Jordan to be excluded from global investments for decades. Additionally, a lack of natural resources—including water and energy—places tremendous strain on the Jordanian economy, over 80% of which consists of small businesses, largely in the service industry. Despite their importance in the economy, many of these businesses are excluded from the banking sector because of their size. Microfinance institutions like National Microfinance Bank offer them an opportunity to enhance and expand their businesses. NMB also offers its services to other underprivileged peoples in Jordan, providing them with loans to pursue educational goals and improve their homes and livelihoods.