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Juana is fifty-seven years old and lives with her partner and their grandson, in thier own house. She has a fruit stall, as well as a small diner which she opens on Sundays. She has built up a good customer base because the fruit she sells is fresh and very good quality. People also like her diner because she cooks delicious dishes such as soups and grilled meat, in a very hygenic kitchen. Everything she sells, she sells at affordable prices. Juana is a woman who is full of energy and who likes to get up early for her work. For her, the key to success is simply doing what we do to the best of our ability, and looking after her business is what she does best. For this reason she has come to INTEGRAL seeking a loan to buy fruit in wholesale quantities, and ingredients for her dishes, such as meat, vegetables, condiments, and staples such as flour and rice. Juana has faith that in this way she will succeed in improving her family's quality of life.
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Juana de cincuenta y siete años de edad vive con su compañero de vida y su nieto en casa propia. Ella posee una venta de fruta y un comedor que atiende los domingos, se ha hecho de mucha clientela pues la fruta que vende es fresca y de muy buena calidad, además en su comedor la gente la prefiere porque prepara ricos platos de comida como sopas y carne asada en un lugar muy higiénico, todo lo que comercia lo vende a precios accesibles; Juana es una mujer muy enérgica le gusta levantarse desde muy temprano a empezar su trabajo, para ella la clave del éxito depende sólo de lo que podamos hacer de la mejor manera posible y atender su negocio es lo que mejor realiza es por eso que le solicita a INTEGRAL un crédito que le permita comprar fruta por mayor, y materia prima para sus comidas como carnes, verduras, condimentos, granos básicos entre otros. Juana tiene fe que de esta forma lograra darle a su familia una mejor calidad de vida.

Additional Information

About Apoyo Integral

Apoyo Integral (Apoyo) is a nonprofit organization offering financial products that enable clients to increase their working capital, purchase fixed assets, buy and remodel homes, expand agricultural business and more. The organization’s target group is businessmen and women who have already established their businesses but need financial support to strengthen or expand them.

Like Kiva, Apoyo is committed to empowering women involved in business activities in rural areas. Kiva lenders’ funds will be used to expand these services to an even greater number of poor clients in rural areas.

About El Salvador

  • $7,500
    Average annual income
  • 720
    View loans »
    El Salvador Loans Fundraising
  • $27,126,625
    Funds lent in using Kiva
  • US Dollars
    Loan transacted in USD

Success!! The loan was 100% repaid

A loan of $600 helped Juana to buy fruit, meat, vegetables, condiments, and staples such as flour and rice.
100% repaid
Repayment Term
14 months (Additional Information)
Repayment Schedule
Oct 13, 2011
Oct 20, 2011
Currency Exchange Loss:
Jun 15, 2012