Elizabeth is a 33-year-old married woman. She has two children aged six and eight. She describes herself as focused.
Elizabeth operates a a general store where she sells soft drinks, mineral water, clothes and other items. She has been involved in this business for six years and employs one staff member. Her business is located in a shopping center. Her biggest business challenge is that the area is very cold, which affects the intake of water and juices.
Elizabeth will use the Kes 50,000 loan to increase her stock of drinks. Her business goal is to grow the business to wholesale within five years. She hopes that in the future, she will own a big supermarket in the area.