Almost two years ago, Emily started playing roller derby and fell in love with the sport. After playing for some time, she noticed that there aren’t many retailers who sell roller derby equipment. In March 2011, shortly after selling equipment informally, Emily opened Blue City Skates. She moved the business to a store front and started a website for skaters who don’t have access to a local skate shop. She dedicates most of her time to her main job, but hopes to be at the store full-time after the business grows. Emily’s derby coach volunteers his time at the business to facilitate repairs and sales.
Blue City Skates sells roller skates, protective equipment and accessories for roller derby, hockey, figure skating, speed skating and skateboarding. The business has become increasingly successful, and Emily believes it’s due to the need for recreational skating equipment in her community. She opened the only local skate shop within 200 miles, and most of her advertising has been by word of mouth.
Emily will use this loan to stock up on skating equipment for the web store. She will also use a portion of it for formal advertising, as well as paying for a sign to put in front of her store.