Leonida is known as a woman of faith and courage. She is now 49 years old and has six school-aged children. Despite being a widow, she has the strong determination to educate her children and give them a better life. She endures hardships and difficulties for she wants to continue sending her children to school.
The main sources of her income is hog-raising, managing a variety store, and direct selling of AVON, Natasha and Boardwalk products. She has been in this business for almost 26 years and usually earns a profit of P8,000 a month which she utilizes for their daily expenses and allowances for the children.
She aims to improve her business and make it a viable source of income but due to financial constraints, she wants to ask for an additional capital of P30,000 to buy additional stock of soft drinks, canned goods, noodles, beverages, breads, seasonings, lotions, body sprays and jewelry to sell in her variety store.
Leonida mentioned that through this loan, she can increase her product offering and satisfy her customers' needs. She hopes that in the future, she will make her business grow as she continues to work hard and strive to do well.
About Alalay sa Kaunlaran, Inc.
This loan is made possible by Alalay sa Kaunlaran, Inc. (ASKI), which means “a partner in development.” ASKI has been in operation for 25 years and runs multiple successful initiatives in addition to microlending. Its main microfinance branch focuses on lending to microentrepreneurs, small farmers, and fisher folk. ASKI also provides microinsurance and marketing support for borrowers, as well as educational programs to develop the skills of both borrowers and staff. The ASKI Foundation funds community development projects such as a daycare feeding program and scholarships for children. ASKI Global helps overseas Filipinos develop entrepreneurial and financial skills to maximize the impact of remittances.