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Verónica Lucia
Veronica is a 30-year old woman and the mother of two children, aged 1 and 6. She lives together with her children and her husband in the Parrish of "Rio Verde" in the canton of "Santo Domingo". Santo Domingo is the fourth-largest city in Ecuador after Guayaquil, Quito, and Cuenca. The population continues to grow rapidly with its rich commercial activities and the largest cattle market in the country. The province has an area of 3,857 km², or 352,300 ha, and it has an altitude of 625 meters above sea level. The average temperature is about 25.5°C and sometimes it reaches 38 °C. The entire province of "Santo Domingo de los Tsachilas" forms the mountainous territory of the coast of the western range. Historically it is known as the Yumbo Province and the capital of the hummingbirds. It is located in the wet tropics of Latin America. It is a province considered to be new, having been established in 2007.

Veronica has a truck which is loaded with fruits and vegetables. This is how she sells her products along the streets of the city and she also distributes to stores and produce markets. She has been working together with her husband for 8 years, having learned the business from her family. She wants to invest in the purchase of vegetables and for this reason she approached Fundacion Alternativa (Kiva Field Partner) for a loan. This is how she plans on improving her income and saving enough money to have their truck fixed to continue their sales.

She dreams of becoming a large distributor of fruits and to provide her children with all that they need.
View original language description ↓
Verónica es una mujer de 30 años, madre de dos niños que tienen 1 y 6 años. Vive junto a sus hijos y su marido en la parroquia de "Río Verde" del cantón "Santo Domingo". Santo Domingo es la cuarta ciudad con más población del Ecuador después de Guayaquil, Quito y Cuenca. Su población va creciendo rápidamente ya que cuenta con un rico comercio y el mayor mercado ganadero del país. La provincia tiene de superficie 3.857 km² - 352.300 ha a una altitud de 625 msnm. Su temperatura habitual es de unos 25.5°C y a veces llega a los 38 °C. Toda la provincia de "Santo Domingo de los Tsáchilas" figura como parte del territorio montañoso de la costa, de la cordillera occidental, históricamente conocida como Provincia de Yumbos y Capital de los Colibríes. Está ubicado en el trópico húmedo de América Latina. Es una provincia considerada nueva ya que fue creada en el 2007.

Verónica tiene un camión el cual está cargado de frutas y verduras. De esta manera va vendiendo su producto por las calles de la ciudad y también distribuyendo a tiendas y verdulerías. Trabaja junto a su esposo desde hace 8 años; lo aprendió de su familia. Ella quiere invertir en legumbres, por esta razón fue a Fundación Alternativa en busca de un crédito. De esta manera ella quiere mejorar su ingreso, de esta manera podrá reunir el dinero para arreglar su camión y seguir vendiendo.

Sueña con ser una gran distribuidora de frutas y dar a sus hijos todo lo necesario.

Additional Information

About Fundación Alternativa

Fundación Alternativa encourages entrepreneurship and provides sustainable financial and non-financial services that promote social and economic development in Ecuador. The organization focuses on serving poor and excluded populations through analysis of clients' living conditions and by providing business training and other support services in urban, rural and marginalized parts of the country.

About Ecuador

  • $10,200
    Average annual income
  • 80
    View loans »
    Ecuador Loans Fundraising
  • $23,931,225
    Funds lent in using Kiva
  • US Dollars
    Loan transacted in USD

Success!! The loan was 100% repaid

A loan of $650 helped Verónica Lucia to invest in the purchase of vegetables for resale.
100% repaid
Repayment Term
10 months (Additional Information)
Repayment Schedule
Monthly
Pre-Disbursed:
Sep 13, 2011
Listed
Sep 29, 2011
Currency Exchange Loss:
N/A
Ended:
Jun 15, 2012