Josefina is 55, and has five children. Four of her children are married and one is still single and works. She is married, but her husband is not with them due to his furniture shop business at the village of Diffun Quirino.
Josefina has been operating her general store for almost 15 years. She is thankful because, through this business, she has been able to raise her children and let them finished their degrees. According to her, she opens her store at 4 o'clock in the morning due to those costumer who go to the rice fields. Many of her customers are farmers so, she wakes up early to supply their needs. Her profit increases during crop season because her products sell out immediately and credit is not allowed during crop season.
One of her greatest problems in managing her store is credit of some of her costumers. This is why she is applying for a loan in the amount of PHP25,000 to buy groceries such as soft drinks, biscuits, canned goods, eggs, cooking oil, ingredients and vegetables needed in her retail store.
About Alalay sa Kaunlaran, Inc.
This loan is made possible by Alalay sa Kaunlaran, Inc. (ASKI), which means “a partner in development.” ASKI has been in operation for 25 years and runs multiple successful initiatives in addition to microlending. Its main microfinance branch focuses on lending to microentrepreneurs, small farmers, and fisher folk. ASKI also provides microinsurance and marketing support for borrowers, as well as educational programs to develop the skills of both borrowers and staff. The ASKI Foundation funds community development projects such as a daycare feeding program and scholarships for children. ASKI Global helps overseas Filipinos develop entrepreneurial and financial skills to maximize the impact of remittances.