Sarah is a 37-year-old married woman. She has five children aged between 10 and 20 years old. She describes herself as a visionary. She operates a grocery store where she sells cereal, maize, beans, peas and groundnuts. She has been involved in this business for three years and employs one staff member. Her business is located within a shopping center. She describes her biggest business challenges to be seasonality, inflation, and the low purchasing power of her customers.
Sarah will use this loan of 80,000 KES to purchase cereal. Her business goal is to buy a pick-up vehicle for transporting cereal within five years. She hopes that, in the future, she will be able to expand her business into wholesale.