Mario is a 47-year-old married man with three children who owns a house in Kasese, Uganda. He has been buying and selling milk for twelve years. With the income earned, he bought a milk cooler so as to preserve the milk. His hardship is the dry season which leads to low production. His vision is to buy Friesian cows (a breed of cattle known today as the world's highest production dairy animal) so as to increase production and educate his children. Mario needs the loan to buy cows for milk production.