Adina is a 47-year-old mother of three. She lives in the northern community of Har Halutz. For several years, after training and certification, Adina worked in reflexology on the side. She works during the day as the school secretary and in the afternoons and evenings had been giving reflexology sessions. She has created a strong network of contacts, providing private therapy, and holding seminars at community centers and schools on reflexology. Many from her community and those surrounding ones turn to her for her services. Adina's clients include regular ones from the area and tourists staying at the B&Bs during the year. As her client base and the demands for her therapy have grown, Adina needs a studio for her ever-growing business activity. She is transforming an area of her home into a private, separate studio for clients.
Adina has invested her own funds and needs this loan to assist with costs for the furnishings and supplies and for the costs of developing her website and PR.
Adina hopes in the future to earn the majority of her income through her business and not be dependent on other work.
Koret Israel Economic Development Funds (KIEDF) launched its direct lending program, SAWA, in 2006 to help low-income and unemployed populations within Israel create independent income-generating activities. SAWA currently serves Bedouin women in the Negev, Arab Israeli women in northern Israel and Jewish Israeli women. SAWA loans support a wide variety of small business types including consumer goods sales, grocery stores, animal raising, hairdressing, sewing, and day care. SAWA continues to grow and serve new populations while maintaining a loss rate of less than 3%.