Alex is a 37-year-old married man with four children. He is living in Kyenjojo, Uganda. The responsibility of looking after the family is vested in him, and his desire is to set up a sustainable income-generating activity for the family. For nine years, he has been dealing in agricultural produce, specifically selling maize and beans, and this has facilitated him in meeting his family's needs. His major challenge is the seasonal nature of the business, and his dream is to set up a food store. Alex needs the loan to buy maize and beans to sell.