Darnell moved from Georgia to Florida in the 90’s to pursue his degree in Natural Health. He started gaining knowledge about skin care products and learning the ins and outs of the industry while working at a spa in Florida. Seeing that most skin care products are targeted toward women, Darnell noticed a market opportunity for men’s skin care products.
In 2004, the spa where he worked was destroyed by a hurricane and the business was forced to shut down. Darnell started informally selling men’s skin care merchandise to spas and salons in the area. He connected with a manufacturer in Georgia, and they partnered to label the products with his brand name. A noticeable increase in sales encouraged Darnell to incorporate in March and he is now selling his product line in major department stores and on the business's website. Darnell hopes to launch a new product line in the future with a range of men’s supplements.
With this loan from ACCION USA, Darnell will expand the variety of products and increase inventory.
Check out the business website here: www.himistry.com