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Luz Marina
Luz Marina, 40, lives with her husband and six children whose ages range from 8 to 22 years in the Los Olivos neighborhood in the southwest part of the city. She has her business there where she prepares lunches, juice and fried fast food items. She also takes advantage of her captive clientele to sell them telecommunication services.

Her business started out five years ago with a $20,000 COP loan from her father. Her initial customers were her neighbors who spread the word about her thanks to her good service and, above all, to the good taste of her daily meals and weekend fried fast food. Her sales are cash and every day about 50 customers pass through Luz Marina’s business and they buy from her primarily for cash. Her goal is to enlarge the business and to do some home improvements because in future she plans to add a second story to separate the living quarters from the business.

While Luz Marina works to reach her goals, she manages a profit margin of 47% from which we can project potential growth and augur a successful investment of her Kiva loan that she’ll use to buy oil, rice, corn and other ingredients to prepare her lunches and she’ll also buy chairs and tables to offer improved customer comfort.
View original language description ↓
Luz Marina de 40 años vive con su esposo y sus 6 hijos en las edades de 8 a 22 años, en el barrio Los Olivos al suroccidente de la ciudad. Allí tiene su negocio mediante el cual se dedica a la preparación y venta de almuerzos, jugos, frituras y también aprovecha su clientela cautiva para ofrecer el servicio de telecomunicaciones. Su negocio lo inició hace 5 años con $20.000 COP que le prestó su padre, sus clientes iniciales fueron sus vecinos que la fueron promoviendo, gracias a su buen servicio y sobre todo a su buen gusto en la preparación de sus alimentos diariamente y sus fritos los fines de semana. Sus ventas las realiza de contado y diariamente pasan por el negocio de Luz Marina no menos de 50 clientes, que le compran principalmente de contado. Su meta es ampliar su negocio y mejorar las condiciones de su vivienda , pues en un futuro planea tener un segundo piso para separar su ambiente familiar de su ambiente productivo y de servicio. Mientras Luz Marina trabaja por alcanzar sus metas maneja en su negocio un margen de rentabilidad del 47% desde el cual proyectamos su potencial crecimiento y auguramos una exitosa inversión de su credikiva, con el cual comprará aceite, arroz, maíz y otros ingredientes para la preparación de sus almuerzos y también comprará sillas y mesas para ofrecer mayor comodidad a sus clientes.

Additional Information

About Fundación Mario Santo Domingo

Fundación Mario Santo Domingo (FMSD) is a non-profit organization in northern Colombia dedicated to developing programs for the country’s poorest communities. In addition to numerous social services, FMSD runs a microfinance program to strengthen micro-businesses in the areas where it works. The organization also offers several non-financial components as part of this program, including training to help entrepreneurs start their own businesses.

About Colombia

  • $6,070
    Average annual income
  • 139
    View loans »
    Colombia Loans Fundraising
  • $12,792,775
    Funds lent in using Kiva
  • 1,782.0
    Colombia Pesos (COP) = $1 USD

Success!! The loan was 100% repaid

A loan of $450 helped Luz Marina to buy ingredients for food preparation and also to buy tables and chairs for improved customer comfort.
100% repaid
Repayment Term
15 months (Additional Information)
Repayment Schedule
Monthly
Pre-Disbursed:
Aug 26, 2011
Listed
Sep 12, 2011
Currency Exchange Loss:
Covered
Ended:
Apr 18, 2013