Reina is a married mother of two from the Negev. She learned to sew from her mother. After purchasing cloth and then a sewing machine, Reina began to expand her business. Today she has four sewing machines and a steady flow of customers.
Reina needed this loan for renovations and upgrades to her workstation and shop area, and to purchase shelves and a special rack to keep her cloth. Reina's dream is to design bridal dresses, but in the meantime she continues to provide tailoring services and create clothes to keep her customers coming back and to increase her monthly income.
Koret Israel Economic Development Funds (KIEDF) launched its direct lending program, SAWA, in 2006 to help low-income and unemployed populations within Israel create independent income-generating activities. SAWA currently serves Bedouin women in the Negev, Arab Israeli women in northern Israel and Jewish Israeli women. SAWA loans support a wide variety of small business types including consumer goods sales, grocery stores, animal raising, hairdressing, sewing, and day care. SAWA continues to grow and serve new populations while maintaining a loss rate of less than 3%.