George is a 29-year-old man. He is married to a businesslady and they have one child aged two years old to whom they hope to give a good education to university level. He sells mangoes and oranges to local people. His business is located within Kakamega town. He has been running this business for three years now and has one employee.
George says that the business is profitable and the major challenge he has is that there are other people in the area doing the same kind of business so customers are not loyal as they are spoilt for choice. He however works hard from early morning to late evening to ensure his business is doing well. He is using his loan of KES 80,000 to buy more mangoes and oranges to grow his business and meet the demands of his customers. In future he hopes to become a wholesaler. He describes himself as a visionary man.