Wudha is a 42-year-old divorced mother of three from the Negev. She has two businesses, a small grocery shop and seamstress services such as hemming and fixing clothes. She manages the two businesses and has learned the seasonal demand in both work well to ensure a constant income. Her clients come from her neighborhood and some from the surrounding areas.
Wudha needed this loan for both businesses to purchase shelves, stock for the grocery, a refrigerator, a sewing machine, and cloth.
Wudha wants to continue and expand her businesses and increase her income but her main goal is to ensure her children stay in school and study.
Koret Israel Economic Development Funds (KIEDF) launched its direct lending program, SAWA, in 2006 to help low-income and unemployed populations within Israel create independent income-generating activities. SAWA currently serves Bedouin women in the Negev, Arab Israeli women in northern Israel and Jewish Israeli women. SAWA loans support a wide variety of small business types including consumer goods sales, grocery stores, animal raising, hairdressing, sewing, and day care. SAWA continues to grow and serve new populations while maintaining a loss rate of less than 3%.