Evelia del Socorro, 48, sells cosmetics. She has 2 children and she dreams of seeing them prosperous and productive and that is why she is making the effort so that they receive a quality education. This is precisely her main motivation in her work as a businesswoman. Evelia began her business with her own money. The competition in this market is very strong and for her this has been the biggest challenge. However, since she maintains good relations with her suppliers, she has been able to give good prices to her customers, and they are loyal to her. She will use the loan to buy creams, facial treatments, shampoo, lipsticks, nailpolish, eyeliners, etc.
Evelia Del Socorro de 48 años se dedica a la venta de cosméticos. Ella tiene 2 hijos con los que sueña ver prósperos y productivos y por eso se esmera por lograr una educación de calidad y es precisamente su mayor motivación en el trabajo que desempeña como comerciante. Evelia inició su negocio con capital propio. La competencia de su mercado es muy fuerte y para ella este es su mayor desafío, pero como maneja muy bien sus relaciones con los proveedores, logra precios que traslada a sus clientes, con los cuales los mantiene fieles. Este crédito es para la compra de cremas, tratamientos, shampoo, lápiz labial, brillos, lápiz de ojos entre otras.
Fundación Leon 2000
This loan is administered by Fundación Leon 2000. Fundación Leon 2000 began operations in 1993 as the first microfinance institution to serve the western part of Nicaragua, a country which continues to be one of the poorest in the western hemisphere. Fundación Leon 2000 works to further the development of micro, small, and medium enterprises through credit services and management, applying the best credit industry practices and technical expertise. Additionally, Fundación Leon manages several business and financial education programs in the community, specifically for young entrepreneurs and at-risk youth. Fundación Leon 2000’s group of experienced and dedicated employees works in 7 offices in Leon, Chinandega, Chichigalpa, Somotillo, Jinotepe, El Sauce, and Nagarote and serves several thousand clients (the majority of whom are women).