A loan of $575 helped to buy three display cases, so she can organize and exhibit her goods in a more orderly fashion.

Jovita's story

Jovita is 55 years old and lives in the city of Cartagena where she has a business and provides cellular phone services. She makes the most of her business premises by selling a variety of merchandise, such as women's accessories, household wares and cosmetics.

Jovita started her business 17 years ago, initially selling merchandise to a few customers from her house. The business grew gradually, and gave her the opportunity to repair her home and prepare the premises from which she operates today. Jovita's greatest satisfaction with her business is that the income it has generated has enabled her to sponsor her children's professional education. Also, it introduced her to Fundación Mario Santo Domingo 17 years ago. Since then, Jovita has received 25 loans through this institution. Through her wise investments and a lot of discipline these loans facilitated many of Jovita's successes, including the education of her children and improving her home. Her future goal is to turn her business into a stylish internet cafe, where her customers will be comfortable and able to purchase the items they need.

With her Kiva loan Jovita will purchase three display cases which will enable her to organize and display her goods in a more orderly manner, thus making more of an impact on her customers and encouraging them to view and buy what is offered. Jovita manages a portfolio of profitable buyers with whom she has agreed payment plans. She also sells her goods for cash, through offering great deals for purchases of larger volumes and in cash.

Translated from Spanish by Kiva volunteer Fiona Craig

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