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Ruth is 50 years old and lives in the city of Cartagena where she sells merchandise such as cosmetics and costume jewelry. This business activity has enabled her to make income for her household which consists of her four children aged 22 to 30. Ruth buys footwear, perfume and costume jewelry and distributes them to her customers through a credit system. She is repaid according to a pre-arranged schedule. Ruth has currently started making inroads into selling a new line of cosmetics which she displays in her display cabinet and constantly promotes amongst her existing and potential customers.

Ruth's dream is to own her own home and increase her infrastructure until she has a store which is located in a very busy commercial area. This Kiva loan is Ruth's first loan from Fundación Mario Santo Domingo and she will use it to buy cosmetics that come in packets, on special offer. These products have been ordered by her customers. Her investment will be successful because she works to order. She will be able to expand her offerings to new customers. She would like to make an impact on these customers so that she can achieve better coverage.
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Ruth de 50 años vive en la ciudad de Cartagena donde se dedica a la venta de mercancías como cosméticos y fantasía, actividad con la cual ha logrado generar ingresos para su hogar, que conforma con sus 4 hijos en las edades de 22 a 30 años. Ruth compra calzado, perfumes, fantasías y las distribuye entre sus clientes mediante créditos que otorga a plazos pactados. En la actualidad ha incursionado en una nueva línea de productos cosméticos y los exhibe en su vitrina, además de promocionarlos constantemente entre sus clientes reales y potenciales. Su sueño es tener su casa propia y aumentar su infraestructura hasta convertirla en un almacén ubicado en un punto de mucha movilidad comercial. Su credikiva es el primer financiamiento que hace Ruth a la Fundación Mario Santo Domingo, con el comprará productos cosméticos que vienen por paquetes y por descuentos y que ya han sido encargados por sus clientes, de aquí a que su inversión sería exitosa porque la hace sobre pedidos que ampliarían su oferta a nuevos clientes, a los cuales quiere impactar con tal de tener una mayor cobertura.

Additional Information

About Fundación Mario Santo Domingo

Fundación Mario Santo Domingo (FMSD) is a non-profit organization in northern Colombia dedicated to developing programs for the country’s poorest communities. In addition to numerous social services, FMSD runs a microfinance program to strengthen micro-businesses in the areas where it works. The organization also offers several non-financial components as part of this program, including training to help entrepreneurs start their own businesses.

About Colombia

  • $6,070
    Average annual income
  • 247
    View loans »
    Colombia Loans Fundraising
  • $13,361,775
    Funds lent in using Kiva
  • 1,760.0
    Colombia Pesos (COP) = $1 USD

Success!! The loan was 100% repaid

A loan of $625 helped Ruth to buy cosmetics on special offer.
100% repaid
Repayment Term
10 months (Additional Information)
Repayment Schedule
Jul 15, 2011
Jul 22, 2011
Currency Exchange Loss:
Oct 18, 2012