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Rafael Andrès
Rafael is a 23-year old young man who began his working career at various advertising agencies. Gaining a good market share, he managed to go off on his own and start his own advertising agency venture. He dedicates himself to creating corporate image campaigns, marketing, publicity campaigns, event planning, typography, graphic design, allocation of office supplies and general sales of publicity materials.

He started this business 4 years ago and his customers include travel agencies, individuals, and other enterprises that recommend his services because they know the quality of the work that Rafael produces. The financial state of his micro-enterprise goes according to the amount of activity he carries out. He makes his purchases in cash, and manages a net working margin no smaller than 39.80%. Meanwhile, his inventories represent 17%, his accounts payable do not exceed 60% and rotate every 13 days; he does inventory every 6 days.

His greatest dream and biggest challenge is opening his installation in a more strategic location. He knows that he will manage this with a great amount of effort when he is better positioned to do so. Currently, he is applying for his first financing with the Fundación Mario Santo Domingo. With his Kiva credit, he will have more access to capital to better carry out his activities and fulfill his orders, while he waits for payment from customers every 30 or 45 days.

He will use this loan for creation of posters, publicity materials, and also for a campaign he has been contracted to do along the Caribbean Coast of Colombia, however his working capital is insufficient for this grand undertaking.
View original language description ↓
Rafael es un joven de 23 años de edad que inicio su vida productiva trabajando en varias agencias publicitaria y ganando un buen mercado logró independizarse y emprender su propia aventura de negocio de publicidad, donde se dedica a realizar asesorías de imagen corporativa, mercadeo, campañas publicitarias, organización de eventos, tipografías, diseño gráficos, dotación de artículos para oficina y en general venta de material publicitario. Inició este negocio hace 4 años, sus clientes son, agencias de viaje, personas particulares, y otras empresas que recomiendan sus servicios, porque reconocen la calidad con la cual Rafael trabaja. Los estados financieros de su microempresa están de acuerdo con la actividad que desarrolla, sus compras las hace de contado, y maneja un margen de utilidad neta no menor de un 39,80%, mientras sus inventarios representan un 17%, sus cuentas por cobrar no superan el 60% y rotan cada 13 días mientras , sus inventarios lo hacen cada 6.
Su mayor sueño y mayor desafío es abrir sus instalaciones en un lugar más estratégico, él sabe que esto lo logrará por su gran esfuerzo cuando este aún más posicionado. En la actualidad está aplicando a su primer financiamiento con la Fundación Mario Santo Domingo; con su credikiva logrará mayor disponibilidad de efectivo, para poder realizar mejor su actividad y cumplir con sus pedidos, mientras recibe el pago de sus clientes que lo hacen cada 30 o 45 días. Aplicará este financiamiento a la elaboración de afiches, materiales publicitarios y una campaña que tiene planeada en la Costa Caribe de Colombia, para la cual fue contratado y su capital de trabajo es insuficiente para este gran propósito.

Additional Information

About Fundación Mario Santo Domingo

Fundación Mario Santo Domingo (FMSD) is a non-profit organization in northern Colombia dedicated to developing programs for the country’s poorest communities. In addition to numerous social services, FMSD runs a microfinance program to strengthen micro-businesses in the areas where it works. The organization also offers several non-financial components as part of this program, including training to help entrepreneurs start their own businesses.

About Colombia

  • $6,070
    Average annual income
  • 177
    View loans »
    Colombia Loans Fundraising
  • $12,868,250
    Funds lent in using Kiva
  • 1,745.0
    Colombia Pesos (COP) = $1 USD

Success!! The loan was 100% repaid

A loan of $1,150 helped Rafael Andrès create posters and publicity materials, as well as carry out a campaign he has planned throughout the Caribbean Coast of Colombia.
100% repaid
Repayment Term
14 months (Additional Information)
Repayment Schedule
Monthly
Pre-Disbursed:
Jul 15, 2011
Listed
Jul 21, 2011
Currency Exchange Loss:
Covered
Ended:
Aug 15, 2012