Adriana began her Dallas, Texas-based salon and bookstore, Elevate, because she saw an opening in the market for a business that, as she says, “serves the needs of the mind, body and soul.” The idea for Elevate came to her one day while sitting in church. She says, “I was thinking about how big companies merge to offer customers more services, and I realized that I could combine my 18 years of experience as a hairdresser and my passion for books to meet the needs of a vast array of people.” So, eight months ago, Adriana opened the doors to Elevate, a first-of-its-kind salon, book store and coffee shop.
Elevate's salon offers its customers traditional salon services while its bookstore and coffee shop meet the intellectual needs of Adriana’s customers. The salon side of the business offers hair styling, manicures, pedicures and massage services. Her bookstore and coffee shop offers customers an opportunity to read, exchange and purchase books while enjoying coffee and organic teas. Adriana says, “The business has turned into a community hub; people come in and trade books, and a lot of family members accompany their loved ones and wait in the shop while they get salon work done.”
In the future, Adriana hopes to expand the services offered at her current location as well as open new locations in other communities in Dallas. Her expansion plan for her current location includes the addition of an organic juice bar in the coffee shop, facial services to the salon and a Tezmecal spa, which is a type of ancient Mayan therapy, in the current courtyard of her building. She also says that, eventually, she would like to expand her business to offer the same quality services in several locations across Dallas.
This loan helped Adriana complete the vision for her salon and book store. She used it to purchase two pedicure chairs and three manicure stations, along with all of the necessary implements to provide complete manicure and pedicure services. She will contribute the remaining funds to installing the juice bar into her coffee shop.
Adriana’s business philosophy is extremely community oriented. In order to establish her business in the community, she has donated and offered free services to community organizations, offered free cosmetic services to women in the community for job interviews, and hosted events for young women’s empowerment organizations. Of this, she says, “It’s a real privilege to be a part of the community and these people’s lives. As someone’s hair stylist, you become a part of their lives – you are a therapist and counselor, not just a hairdresser.”
With this loan, Adriana will continue to serve the needs of her customers' minds, bodies and souls, while expanding her services to meet the needs of communities like her own across Dallas.
LiftFund. (www.liftfund.com) is an award-winning nonprofit organization (previously known as Accion Texas) with a mission to provide credit and loans to small and start-up businesses that have limited or no access to credit from commercial sources. Established in 1994 in San Antonio, LiftFund has helped Texas and Louisiana entrepreneurs strengthen their businesses, stabilize and increase their incomes, create employment, and contribute to the economic revitalization of their communities. Learn more at www.liftfund.com.