Allison

My name is Allison. I moved to Northwest Arkansas in 2006 with my three young children to build a safer, more opportunistic life. Driven by a desire to provide for and be an example to them, I earned my undergraduate degree in Wellness (2009) and my Master’s in Recreation and Sports Management (2011) while working at their elementary school.

I grew up in rural America in an environment pulsing with dysfunction and poverty. Overcoming that has been my greatest professional and personal challenge which I chose to meet with formal education, trauma therapy and continued personal study into a breadth of topics that support family wellness. This life path has transformed me into an empathetic and resilient person. A lifelong learner intent to break generational cycles and create better for my children. Unfortunately, rewiring a brain wired for survival into a brain wired for success only just starts with the choice to do so. Accomplishing it takes years of persistence in the face of great obstacles and courage in the face of great judgement. Resilience, I’ve learned, doesn't look the way it sounds. It sounds honorable but resilience is messy. Resilience looks and feels like someone who doesn’t know how to fit in and gets rejected but keeps showing up anyway. Resilience is the choice to keep going when quitting is a much easier choice. And then to do it again and again and again.

Today, I am committed to using my personal and academic skills to help NWA families. With hybrid executive/domestic support we can work together to reduce the mental load that quietly forces parents to straddle business and home; often leaving them unable to be fully present for either. Emotional labor steals time that could be used to build better families, better businesses and better communities. I am a resilient child, a determined mother, and an educated- against -the odds -woman who has taken what she most needed - an assistant- and turned it into a business.