Omayma is a 35-year-old married woman and the mother of three children. She is from Bani Kenanah, an impoverished community in Irbid, Jordan, and comes from a comparatively small family of four girls. Omayma and her sisters were raised by her mother and grandmother. Omayma and her mother and sisters were abandoned by their father when they were all young so they moved into their mother’s family home where they were raised by “a village” of extended family. Even so, they could not escape the poverty that would not allow them to get an education. Realizing that not being educated would handicap her daughters, Omayma’s mother stepped in and taught her girls how to sew and embroider women’s clothing. Omayma found her passion – she loves to sew.
After her first year of marriage, Omayma gave birth to a beautiful baby girl. Sine then, her family has grown to include two more daughters – all loved and cherished by their doting mother. Omayma has never lost her love for creating women’s fashion and has established a small business from her home to enable her to work and raise her daughters at the same time.
Omayma envisions her creations long before each item takes its finA. form. She starts creating a new piece of clothing by first imagining how it will look, then drawing a picture of the dress and asking one of her friends to model while she drapes and pins the materiA. to bring her design to life. From there, Omayma sews the pieces together and finishes it with ornate embroidery. Omayma has gradually built a clientele from the members of her immediate community and she is developing a reputation for her beautiful designs that extends beyond Irbid.
Omayma is requesting a loan of 400 JOD to purchase a modern sewing machine, storage boxes to organize her supplies, and hanging display racks to best display her creations.
As Omayma can imagine a new design, she can also dream big – she dreams of expanding her project throughout the Kingdom and making a name for herself. She hopes to increase her clientele and her income. Someday, Omayma would like to be able to give her daughters an opportunity to carry on the family business or feel the freedom to pursue their own dreams.
Tamweelcom was ranked among the top ten microfinance institutions worldwide in 2007 and 2008 by the Microfinance Information Exchange (MIX). Tamweelcom offers loan products tailored to the needs of micro-entrepreneurs in Jordan, including vocational and solar power loans, loans for aspiring entrepreneurs starting a project from home, and loans for established small businesses. Tamweelcom’s non-financial services include training and permanent showrooms for clients to develop and market their products, as well as educational grants for children to attend private school. Through a partnership with Jordan’s largest telecommunications company, Tamweelcom is the first microfinance institution in the Middle East and North Africa to allow clients to make monthly loan repayments with their mobile phones.