
Gesler
A loan of $725 helps to purchase new merchandise that strengthens the offerings of his hardware store.

Gesler's story
Gesler is an avid entrepreneur from Cali, Valle del Cauca, with 19 years of experience. He owns a hardware store where he offers a wide variety of products, including tools, construction materials, accessories, and home supplies, meeting the needs of both individual customers and professionals in the sector. He sources his merchandise through a wholesale store, which allows him to maintain a constant supply and offer variety and quality to his clients.
Gesler lives with his wife and two children in a house they rent monthly. His wife is a great support in managing the business.
A loan of 2,556,405 COP allows Gesler to purchase new merchandise, ensuring product availability in his hardware store. This investment improves customer service, increases sales, and contributes to strengthening the growth and continuity of his commercial activity.