Blanca Adriana

Blanca is 70 years old. She is married and lives with her family in the city of Ibarra, which is characterized by its touristic, culinary, and cultural places. It is located in northern Ecuador.

Blanca is a very active woman who is always thinking of how to improve her financial situation. For thirty years, she has had her business selling groceries. Blanca began this business because she wanted to bring a higher income to her house. Blanca plans to use this business to be more financially stable,  contribute more income to the household, and give her family the best life possible. Blanca believes that direct sales to customers is very important for entrepreneurs. 

Blanca is applying for a loan of 1,600 dollars with which she will purchase merchandise such as rice, sugar, flour, and other groceries with which she will increase her sales to have a larger profit margin. Blanca is very enthusiastic about this loan and does not want to lose face with any of the customers.

Translated from Spanish by Kiva volunteerWendy H. View original language description.