Gladys Magdalena
A loan of $1,000 helps to buy groceries so she can sell more and increase her income.
Gladys Magdalena's story
Gladys is 41 years old, single, and lives in the city of Tulcán; famous for its commercial, touristic and gastronomic sectors, in Northern Ecuador.
Gladys is a very active woman, who is always thinking about how to improve her financial situation. Five years ago she opened her own grocery store. She sells through social media and delivers in her car.
Gladys started this business during the COVID-19 pandemic, as she wanted to generate more income to cover her household expenses and raise her daughter.
Gladys plans to use this business to be more financially stable, and to have a better quality of life. Her daughter is her main source of motivation.
Gladys knows that customer service is very important for entrepreneurs.
Translated from Spanish by Kiva volunteerNathalia Vásquez. View original language description.