Jenifa
A loan of $1,175 helps to add more stock of bags of millet and sorghum to meet clients' needs and increase profits.
Jenifa's story
Jenifa is a dedicated 51-year-old entrepreneur from Kenya. Though not married, she fully supports her family through her thriving cereal business. She deals in a variety of grains such as lentils, sorghum, and millet, which she sells to earn a steady income. Her hard work and commitment reflect her desire to improve her family’s well-being and promote happiness in her home.
Jenifa has built a strong reputation in her community, even employing local youths to help supply products during market promotions and events. Her previous loan helped her boost her capital, and she successfully repaid it on time, demonstrating her reliability and strong financial discipline.
With this new support, Jenifa plans to expand her business by adding more stock, including beans and flour. Increasing her capital will allow her to meet growing customer demand, strengthen her income, and continue supporting her family’s school and household needs.