Naama is a 35-year-old mother of six. She began selling sheets, blankets and pillows from her home. Her business draws a good clientele with Naama gaining a name in providing quality customer service and a special personal touch. Naama is now ready to move the business from her home to another location in her neighborhood.
Naama needed this loan to purchase additional stock, shelving and do some renovations.
In the future Naama wants to move into a store near the central market and continue to see her business expand.
Koret Israel Economic Development Funds (KIEDF) launched its direct lending program, SAWA, in 2006 to help low-income and unemployed populations within Israel create independent income-generating activities. SAWA currently serves Bedouin women in the Negev, Arab Israeli women in northern Israel and Jewish Israeli women. SAWA loans support a wide variety of small business types including consumer goods sales, grocery stores, animal raising, hairdressing, sewing, and day care. SAWA continues to grow and serve new populations while maintaining a loss rate of less than 3%.