Abir is a 31-year-old mother from the village of Rameh in the north. After completing high school, Abir took cosmetology courses. In 2005 she began running a small hair salon and has gradually built up her business activity. After surveying her clients and potential clients from the area, Abir learned there is a real need for a cosmetics salon. Women from her area want the opportunity to have makeovers and cosmetic treatments.
Abir needed this loan to renovate an extra room for this expanded activity and to purchase supplies, furniture and equipment.
Abir wants to see her salon grow and expand, eventually serving clients from throughout the region.
Koret Israel Economic Development Funds (KIEDF) launched its direct lending program, SAWA, in 2006 to help low-income and unemployed populations within Israel create independent income-generating activities. SAWA currently serves Bedouin women in the Negev, Arab Israeli women in northern Israel and Jewish Israeli women. SAWA loans support a wide variety of small business types including consumer goods sales, grocery stores, animal raising, hairdressing, sewing, and day care. SAWA continues to grow and serve new populations while maintaining a loss rate of less than 3%.