Asia is a 51-year-old woman and the mother of eight children from Madaba, Jordan. Asia owns a grocery store where she is interested in offering her customers a larger selection of frozen foods, cold drinks and ice cream products, especially during the summer months. Being a mother of eight children, Asia is all too familiar with the long, hot days of a Jordanian summer without the structure and stimulation that school offers. Asia is requesting a loan of 1,500 JOD to expand her selection of frozen food, cold drinks and ice cream treats, especially for the neighborhood children. Asia aspires to open a new branch of her store in a prime location; increase her sales; and be able to provide more income for her family. Asia is a conservative woman who prefers to not have her picture published on the internet; so, her husband appears in the photo on her behalf.
Tamweelcom was ranked among the top ten microfinance institutions worldwide in 2007 and 2008 by the Microfinance Information Exchange (MIX). Tamweelcom offers loan products tailored to the needs of micro-entrepreneurs in Jordan, including vocational and solar power loans, loans for aspiring entrepreneurs starting a project from home, and loans for established small businesses. Tamweelcom’s non-financial services include training and permanent showrooms for clients to develop and market their products, as well as educational grants for children to attend private school. Through a partnership with Jordan’s largest telecommunications company, Tamweelcom is the first microfinance institution in the Middle East and North Africa to allow clients to make monthly loan repayments with their mobile phones.