Norma is married with four children at the age of 42 years. To earn more income, Norma ventures in different businesses such as direct selling of beauty products, retailing of cell phone load and charcoal vending in their village. Through these businesses, she generates an income of approximately PHP 9,000 a month. She has been in these activities for five years.
With her desire to make her businesses more progressive, especially her direct selling, Norma opted to take a PHP 50,000 loan from ASKI and KIVA lenders. She will use the amount to purchase beauty products such as lotion, lipstick, make-up and powder.
Norma hopes that her business endeavors will become successful.
About Alalay sa Kaunlaran, Inc.
This loan is made possible by Alalay sa Kaunlaran, Inc. (ASKI), which means “a partner in development.” ASKI has been in operation for 25 years and runs multiple successful initiatives in addition to microlending. Its main microfinance branch focuses on lending to microentrepreneurs, small farmers, and fisher folk. ASKI also provides microinsurance and marketing support for borrowers, as well as educational programs to develop the skills of both borrowers and staff. The ASKI Foundation funds community development projects such as a daycare feeding program and scholarships for children. ASKI Global helps overseas Filipinos develop entrepreneurial and financial skills to maximize the impact of remittances.