Jennifer A. O. is 29 years old and married. She and her husband have five children whom they hope to educate to the university level.
She runs a fish sales business at a busy market in Kisumu. Kisumu is the region in Kenya that harbors Lake Victoria and is commonly referred to as the lake basin.
She has been operating this business for three years now and has managed to provide employment to one person. She says that this business is profitable and the major challenge she has is financial constraints. However, she works very hard to keep her business doing well.
She is using this loan of KES 30,000 to buy more fish to grow her business and meet the demands of her customers. She hopes to grow her business and open a hotel where she will be serving fish fillet and other types of food to her customers. She describes herself as hardworking and visionary.