Misa is a highly motivated and skilled mother of four from Sachnin. She recently opened a small flower shop and also decorates cars for weddings and special events. She opened her store in a busy business center located near a local college. Already, Misa has gained a reputation for elegant and beautiful arrangements.
Misa needed this loan for shelving, a display case, work table, refrigerator and flower cutting and arrangement tools. She wants to first strengthen the base of her new business and then hopes to expand into larger markets providing complete flower decorations and arrangements for weddings and parties.
Koret Israel Economic Development Funds (KIEDF) launched its direct lending program, SAWA, in 2006 to help low-income and unemployed populations within Israel create independent income-generating activities. SAWA currently serves Bedouin women in the Negev, Arab Israeli women in northern Israel and Jewish Israeli women. SAWA loans support a wide variety of small business types including consumer goods sales, grocery stores, animal raising, hairdressing, sewing, and day care. SAWA continues to grow and serve new populations while maintaining a loss rate of less than 3%.