Israel M. owns Marg – Tiff, Inc. DBA I.M., a paving and asphalt company that he started 27 years ago. Israel, who grew up learning the construction business from his father, started his own business when he was 17 years old. He credits his success to “keeping honest, working hard, and keeping an eye on everything.”
Though this is the third recession Israel has faced since opening his business, this one has taken the largest toll. The past two years have been especially difficult for Israel, and have seen revenues decrease 50%. The slowdown has forced Israel to take jobs outside of his specialty such as doing lawn care and construction site cleanup.
This loan enables Israel to more proactively advertise his business. He is making and distributing fliers and is placing an ad at the local movie theater. The ad will show on the screen before the movie’s previews start. Israel’s goal is to get his business back to where it was prior to the recession. Before the recession, Israel did not need to advertise because he was operating at capacity through referrals. In addition to paying for advertising, this loan allows him to catch up on his business’ insurance payments and meet payroll.
LiftFund. (www.liftfund.com) is an award-winning nonprofit organization (previously known as Accion Texas) with a mission to provide credit and loans to small and start-up businesses that have limited or no access to credit from commercial sources. Established in 1994 in San Antonio, LiftFund has helped Texas and Louisiana entrepreneurs strengthen their businesses, stabilize and increase their incomes, create employment, and contribute to the economic revitalization of their communities. Learn more at www.liftfund.com.