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Lidia Esther
Lidia Gutiérrez is a determined and enterprising woman who lives in Soledad. She began her business at the age of 19 to help sustain her family of four children, who today age between 26 and 32 years of age. Until Lidia began her business, this financial obligation was the sole responsibility of her husband, a company worker who had also taken on the financial responsibility of a mortgage. Lidia began working by selling a hamper of beer every week, gradually increasing her sales until she reached 40 boxes a month. Later she added another product, whisky, and in this way she was able to develop a solid client base, adding other items which she saw people buying very frequently, especially women, such as underwear and bathing suits which are always in season.

Lidia's dream is to fit out a room where she can exhibit all of her products, and she would particularly like to have a strategically located stall so that on special days when people are more inclined to make purchases she could have a point of sale where her clients can find her quickly.

This is Lidia's first loan with Fundación Mario Santo Domingo. With this loan from Kiva she plans to increase her working capital and purchase the merchandise that her customers have ordered, such as women's clothing, underwear, shoes, drinks and liquor, since Mother's Day is coming up and every family wants to come together and spoil the women in their lives, be they mothers, wives, daughters or friends.
View original language description ↓
Lidia Gutiérrez es una mujer decidida y emprendedora que vive en Soledad y emprendió su vida comercial desde los 19 años, para apoyar el sostenimiento de su familia de 4 hijos hoy en las edades de 26 a 32 años, obligacion economica que hasta ese momento estaba totalmente a cargo de su esposo y él trabajador de una empresa había adquirido la obligación de un crédito de vivienda. Inició vendiendo una canasta de cerveza semanal y gradualmente fue aumentando sus ventas hasta llegar a 40 cajas mensuales y luego adicionó otro producto como el whisky; así mismo como desarrolló una clientela fija agregó a su mercadeo artículos que mediante su observación veía que la gente compraba muy frecuentemente, especialmente mujeres, fue así como agregó ropa interior y vestidos de baño, que son productos de todas las temporadas. Su sueño es adecuar un cuarto en donde pueda exhibir sus productos y en especial tener un estanco ubicado estratégicamente, ya que en fechas especiales el esfuerzo de venta es mayor que si contara con un punto comercial, donde los clientes la ubicaran rápidamente.
Este es su primer financiamiento con la Fundación Mario Santo Domingo, organización con la planea hacer crecer su capital de trabajo, por eso con su credikiva Lidia comprará mercancías que tiene encargadas, como ropa femenina, interiores, calzado, bebidas y licores, pues se acerca el día de las madres y todas las familias desean compartir y agasajar con detalles para las mujeres con quienes comparten, entre madres, esposas, hijas familiares y amigas.

Additional Information

About Fundación Mario Santo Domingo

Fundación Mario Santo Domingo (FMSD) is a non-profit organization in northern Colombia dedicated to developing programs for the country’s poorest communities. In addition to numerous social services, FMSD runs a microfinance program to strengthen micro-businesses in the areas where it works. The organization also offers several non-financial components as part of this program, including training to help entrepreneurs start their own businesses.

About Colombia

  • $6,070
    Average annual income
  • 139
    View loans »
    Colombia Loans Fundraising
  • $12,792,775
    Funds lent in using Kiva
  • 1,789.0
    Colombia Pesos (COP) = $1 USD

Success!! The loan was 100% repaid

A loan of $450 helped Lidia Esther to purchase the merchandise that her customers have ordered, such as women's clothing, underwear, shoes, drinks and liquor.
100% repaid
Repayment Term
13 months (Additional Information)
Repayment Schedule
Monthly
Pre-Disbursed:
Apr 29, 2011
Listed
Apr 30, 2011
Currency Exchange Loss:
Covered
Ended:
May 15, 2012