Anna is a 42-year-old divorced mother of two. Originally from Russia, Anna moved to Israel in the mid 90s. She opened her manicure-pedicure business in 2008 and has succeeded in earning a decent income for her family. She works out of a hair salon in Tel Aviv.
Anna decided to expand her business into cosmetics, providing make-up artistry and cosmetic sales. After completing studies in cosmetics, Anna began her expansion with success.
Anna needs this loan to purchase modern cosmetic equipment and professional make-up supplies.
Anna wants to continue providing quality services and expanding her client base. Her dream is to ensure a strong a bright future for her children.
Koret Israel Economic Development Funds (KIEDF) launched its direct lending program, SAWA, in 2006 to help low-income and unemployed populations within Israel create independent income-generating activities. SAWA currently serves Bedouin women in the Negev, Arab Israeli women in northern Israel and Jewish Israeli women. SAWA loans support a wide variety of small business types including consumer goods sales, grocery stores, animal raising, hairdressing, sewing, and day care. SAWA continues to grow and serve new populations while maintaining a loss rate of less than 3%.